Light-Sport Aircraft Yahoo group Re: How best to advertise an aviation related event.

Jason,
The first thing to do is to identify your target audience. Is it the general public? Is it family groups? Is it aspiring pilots? Is it t to attract benefaIs it a combination?
Think about that audience and where they will be most easily contacted. PR and advertising is about communication. Figure out who you want to communicate with, what you want to say to them. Also listen to what potential attendees want to shape your event to fit the customers needs and desires.
Pr is an ongoing process. If your event repeats yearly you should be laying the groundwork for next years event right now. Think of angles for local TV, Radio and Print media of all kinds. Generate print, photo and video information to tell your story to media and sell it to them.

Don't forget local signage preceding the event and on the days of the event. Lead people in from all directions. Consider billboards.
Look for tie ins with local celebrities and other events. Look for named sponsors who can get involved and share the publicity. Think of ways to make it a bigger and more regional event. Look for ways to bring in big name performers, commercial entities etc.

Perhaps the first thing to examine is the reason or reasons for having the event in the first place. Is it a celebration for the organization, a "show what we are" for the public, a recruitment drive, a donor search, a treasury filler or a combination?

In addition to the old guard media, consider using the social media before and even during the event. Facebook, twitter etc. should be a part of your effort as well as posters and fliers, signs etc., even aerial signs, searchlights and fireworks.
Just some ideas.......

Bill (Dad was a PR man)

--- In Sport_Aircraft@yahoogroups.com, JASON UNWIN <jasonunwin@...> wrote:
>
> This is for anyone who has had to organize and aviation related event like a
> Fly In, air show etc. One of the comments we had at the last event our
> museum sponsored was that it should have been better advertised by pilot
> participants. What are the best ways to advertise a fly in, etc.?
>
> Thank you. I look forward to your responses.
>
> Jason Unwin
> Education Officer
> Pueblo Weisbrod Aircraft Museum
> www.pwam.org
> service@... Museum Email
>
> PS. The museum is also on Facebook. Simply look for Pueblo Weisbrod Aircraft
> Museum and check the "like" button.
>

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