That barely happens.
In fact going to airshows at least by me in blunt direct terms is flushing money down the drain or close anyway. And I started Evolution Trikes, that company that the gentleman was raving about.
We go to these shows just because of the fear that if we don't people may start talking about us not being in business or having too many financial difficulties etc.
You sell months after the show, to people you didn't spend much time with at the show. That's the God's honest truth.
The six sales he mentioned in a month for Revos (actually they were 5 not 6) had absolutely zero to do directly with Sebring Expo. Its just the occasion 2 of the people who we had been working with for 3 months+ used to show up and close the deal. 3 of the orders were already taken and nothing to do with any airshow or magazine ad whatsoever. It was a lot of babysitting customers through hard work and sales process to part with their hard earned money and were customer referrals from our other customers. It wasn't a flashy magazine ad. It wasn't an airshow with big banners. It was some customer sticking up for us and guiding people to us for sales for free and us working our butts off and answering questions and more questions and more questions over and over and then convincing them to come fly the machine from as far away as Israel to make those sales. That's how hard that is. I wish it was as easy as doing marketing on an airshow and boom, you got 5 sales. That would be really easy. Its not that easy.
Abid
--- In Sport_Aircraft@yahoogroups.com, palmettoe@... wrote:
>
> I agree Helen, and I was waiting on you to comment, been there done that
> and waited weeks on end for results. My point was, bad WX, poor economy, too
> close to Sun N Fun and other events when WX is more favorable.
>
> Smart buyers check with their spouses first...
>
> Or, if they, the smart buyers, are the primary breadwinner and decision
> maker, "kiss them goodbye" lol. It is a remarkable event when a good
> salesperson and rep spends hours upon hours with a potential customer including a
> demo flight only to hear "I gotta check with so and so and maybe I'll get
> back to you". Makes one wonder why they don't discuss the possible purchase of
> an A/C before the free ride. Anyway, everyone I've discussed this problem
> with agrees with the odds are very poor that a sale is the result of time
> spent, especially at an event such as Sebring given all the negative factors
> I mentioned earlier.
>
> John
>
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